Many people are interested in learning about web design. So that means there will be stiff competition in this area if you are looking to make web design profitable. See what you can find out about staying a step ahead of the competition.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
Use a newsletter to gain repeat visitors. If you have your clients subscribe to updates, they will have a reason to come back again and again. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Make sure to only deliver the newsletter to people who have requested it!
Test your website in the most popular browsers and platforms to make sure that it displays correctly. Sometimes scripts that work in one browser may not produce the same results in another browser. So you may need take extra measures, like adding a function for browser detection, in order to ensure that your website will display properly under most conditions.
Provide a navigation menu on every page of your site. While this menu does not have to link every single page of your site, as this could be an exhaustive list if you have a very large site, it should provide links to the main pages. This ensures that your visitors do not have to return to the home page and start completely over when it is not necessary.
Never underestimate the value of great meta tags throughout your website. Good meta tags help search engines understand and categorize your website’s content properly. Your website will under-perform on search engines and draw fewer visitors than it should if you use inappropriate or ill-conceived meta tags.
Learning as much as possible about web design gives designers the upper-hand when it comes to succeeding in a highly-competitive market. Follow the tips presented here and remember to continue learning about the ever growing and changing topic of web design.